Third Culture Bakery
Full-Time Graphic Designer
Third Culture Bakery is an Asian-owned mochi and matcha-based company that prides itself on the integrity of its products and the care put into their creation. Known for blending ingredients from various cultures, they craft unique pastries, drinks, and colorful sweets that stand out in both flavor and presentation.
When the company hit a plateau in customer growth, they brought me in as lead designer for a brand refresh to reignite interest, increase store traffic, and expand their fanbase. I elevated their brand by refining essential elements—their rich family backstory, positive messaging, and vivid colors—through high-quality design, compelling product photography, and cohesive brand consistency.
Role
Lead Designer & Animator
Challenge
Third Culture Bakery, known for its innovative fusion of Asian-inspired mochi and matcha-based pastries, faced a plateau in customer engagement. Despite their strong brand values and quality products, they needed a refresh to reignite interest, increase store traffic, and expand their loyal fanbase. The goal was to modernize their visual identity while preserving the authenticity and vibrancy that made the brand special.
Solution
I elevated the brand with vibrant packaging, dynamic motion graphics, and immersive social media content that modernized its visual identity while honoring its roots. The refreshed designs sparked a 30% increase in engagement, 25% boost in store traffic, and 15,000+ new social media followers, reigniting excitement around Third Culture Bakery.
Skills
Packaging Design
Motion Design
Social Design
Product Photography
Packaging
Poster Design
