Kontest
Logo Design + Motion
"The revolution of online competition."
Kontest is an eSports platform where gamers of all skill levels can compete, develop, and monetize their passion. They provide opportunities for users to participate in online gaming competitions and earn meaningful rewards. Their mission is to democratize the world of eSports and provide a community-centric and globally inclusive platform.
Short term goals for Kontest include building a user base, establishing a reputation in the eSports community, creating a strong presence on social media, and hosting successful gaming competitions. The target market are gamers of all skill levels and eSports followers, mainly within the age range of 13-40. They are passionate about gaming as a sport and interested in monetizing their skills. They are also interested in building social relationships within the gaming community. This market is not restricted by gender or profession, as the platform is meant to be inclusive for all.
Role
Freelance Designer & Animator
Challenge
As a new player in the competitive eSports space, Kontest needed a bold and memorable visual identity to stand out, build credibility, and resonate with a wide demographic of gamers—from casual players to aspiring professionals. The logo needed to capture the energy and inclusivity of the brand while appealing to a global audience that values competition, community, and self-expression.
Solution
I developed a dynamic logo that reflects the spirit of modern gaming—bold, fast, and community-driven. The mark balances a sleek, competitive edge with an approachable aesthetic, designed to scale seamlessly across digital platforms, merchandise, and social content. This identity laid a strong foundation for Kontest’s brand presence, helping them attract early users, define their voice in the eSports space, and build momentum toward launching their first competitions.
Skills
Logo Design
Motion Design
The Concept
The Kontest logo is built around three guiding principles: energy, inclusivity, and accessibility. From the start, it was clear the brand needed a bold, friendly mark to stand out in the eSports space while reflecting its intuitive, fun, and community-driven platform. Inspired by research into competitors and gaming culture, I developed a minimal character holding a globe and a crown—symbolizing global reach, reward, and an open, welcoming community. The design balances simplicity with strong visual identity, making it instantly recognizable. The biggest challenge was unifying the elements—achieving symmetry, spatial harmony, and expressive clarity through multiple iterations. In the end, the result is a clean, playful, and meaningful mark that captures the spirit of Kontest and its users.
Type & Color
To complement the logomark, I crafted custom typography that reflects the same energy, boldness, and compact form. Central to the design is the globe embedded in the “O,” reinforcing the brand’s global accessibility even when the logotype stands alone. The letterforms are bold, rounded, and squared—evoking a futuristic aesthetic aligned with eSports culture. For the color palette, I explored vibrant, high-energy tones inspired by the eSports landscape. After testing combinations of purples, pinks, reds, and blues, I arrived at three primary colors: a deep blue symbolizing depth and reach, a vibrant turquoise that pops against dark backgrounds, and a rose red to highlight the crown and globe—conveying action, attention, and competition.
